We set the stage to talk to our clients
PennAveEastDC Committee. Our initial conversation was to imbibe all the knowledge from our previous cohort, understand where they left off and continue
As a team we listed all the possible projects we could take up in the neighborhood to help them build their community and empower their
residents to be part of the process.
As our next step, we presented it to the PennAveEastDC Committee and gauged their interest, which helped us in narrowing it down to the projects that made impact on the community and that we could practically deliver.
The projects were
· Community Website
· Branding (community logo)
· Promotional Video
· Social Media - FaceBook & Twitter
· Art district by bringing in mural arts.
We were inspired by many such initiatives around the world read these stories read these stories
And by the 11th street bridge park project that is right in the backyard of Ward 7Learn below
This phase of our capstone term started with a
presentation to the community members about the possible options to build the website.
After our presentation we convinced the clients
(PennAveEastDC Committee) with the best option for the website –based on highlighting the merits and demerits of WIX Vs SquareSpace Vs a custom website
Check the Presentation
We created a logo for the committee (Check the logos on this page)
We built a custom website and launched it
www.pennaveeast.org
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We created a promotional video with stories featuring many of the PennAveEastDC Committee members and other important area residents.
Built social media platform Face Book and
Twitter account and optimized it with branding.
FaceBookTwitter
Created a social media strategy document for the PennAveEastDC Committee to leverage
on promoting their community on social media post CityLab
Social Media Strategy
We have partnered with Steven Zander the current owner of Highlands Community Entertainment Hall which will adorn our first
mural project early next year (Tentatively) in collaboration with Mural Arts DC
Art-city Walkthrough
We are also working on a schedule to create art
work within the Highlands community entertainment hall (Check the renderings below)
Highlands Hall Renderings
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PITCH BOOK – Digitization and interactivity
We inherited the offline PDF version of the pitch book that was created by the previous cohort and elevated it to live on the web.
The pitchbook is now digital and is part of the pennaveeast website. It is also interactive and can has deep links to area attractions and informative websites that are related to the area.
pitchbook
